About the Insider

The Westfield Insider is the official Westfield fashion blog, written by stylist/blogger Alyce Cowell. In November 2010, Alyce beat many hopefuls to win this coveted title and since then has been providing shopping tips, fashion trend how-to’s, and styling advice.

As the Insider, Alyce blogs about her latest fashion buys, shoots exclusive streetstyle campaigns, and provides styling advice from ‘How to get the look’ to ‘How to shop for your body shape.’ With access to the top Australian fashion brands, Alyce has the inside scoop on the best of Australian high street fashion found in-store and online.

Now a media favourite, Alyce has provided commentary for Today Tonight, Channel 7’s The Morning Show, Channel 9’s A Current Affair and many magazines and newspaper articles.

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