About the Insider

Alyce Cowell shops and looks after the Westfield blog for a living in her role as the ‘Westfield Insider’. In November 2010, Alyce beat many hopefuls to win this coveted title and since then has been providing daily shopping secrets to a wide community of shoppers.

As the official ‘Insider’ Alyce’s role is to blog and inform the shoppers about best buys. Recognising the latest trends and identifying good value purchases, Alyce is the go-to for tips on smart in-store and online buys across fashion, gifts and homewares.

Now a media favourite, Alyce has provided commentary for Today Tonight, Channel 7’s The Morning Show, Channel 9’s A Current Affair and many magazines and newspaper articles.

Alyce is the main contributor to Westfield Facebook page with a fan base of over 425,000 followers.