The Westfield Insider Blog is a place to share on trend, on budget finds at Westfield centres across Australia. The Insider’s goal will be to give you the ultimate shopping scoop, but she realises that she can’t be in all centres at all times, so welcomes all the tips you’ve picked up too.
It is about all the things that excite her about Westfield – fashion, food, family, events and most importantly how to get the best value.
All About Alyce – The Westfield Insider
It wasn’t until Alyce was 21 that she fell hard for shopping. Her first sighting of someone walking down the street in tie-dye leggings and a gold sequin hood was life changing!
She sharpened her bargain hunting eye and developed her own eccentric style of op-shop and vintage mixed with chain store finds and the occasional online purchase, with her inspiration coming from style icons Mary-Kate, Alexa Chung, Cory Kennedy, the Geldofs and Chloe Sevigny.
Prior to becoming the Westfield Insider in November 2010, Alyce worked as a stylist for Sportsgirl, a fashion blogger for 2threads and editor-in-chief of COVET Magazine. She loved working at Fashion Week and spending her spare time Googling the Olsens.
She’s got huge plans to share with you fashion, lifestyle, and other shopping news in an on-trend, fun, accessible and affordable way. All while attempting to look impossibly stylish herself.
The Search for The Westfield Insider
Westfield searched Australia for the one person who would give their shoppers the most on trend advice in a fun, affordable and accessible way… check out the story.